Vermont staatliche Krankenversicherung http://deutschpillen.com/ Institut für integrative Medizin
vonfio
Google+

Бесплатные шаблоны для Joomla и Wordpress

Воскресенье, 11 Август 2013 02:32

маркетинг как философия - Как создать убедительные сайте (по-английски)

"When we design a website, we don't think about the structure of the site. We think about the structure of the thought sequence."

"We do not optimize webpages. We optimize thought sequences!"

Dr. Flint McGlaughlin

Recently I discovered MECLABS on YouTube, an independent research lab for marketing and sales. I must confess, that I highly agree with Dr. McGlaughins and his thinking. MECLABS concern less on graphical or visible issues in generell but on that what make a webpage really successful: It is a like a voice in the brain of your visitors that guides them by speaking to them.
Dr. McGlaughin has a great metaphor:

People don't buy from webpages. People don't by from companies. People buy from people!

(5:40)

Ask yourself: Is your website a text or a speech?

Now think about it for one second. I think for myself, it is a very important difference so that I will definitly integrate some of their heuristic insights in my templates.

Although they do mostly research for commercial websites, you can apply the basic assumptions for non-profit websites.
Nevertheless I am very grateful that MecLabs continuously publish their marketing insights for free and discuss them in a webinar. I think I should give something back, so that I post a link to one of their videos and inspire You to engage in this stuff.

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
More information Ok